- August 17, 2021
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Arsenal extend £10M-a-year sleeve deal with Visit Rwanda
Rwanda’s president was raging at Arsenal’s pitiful performance against Brentford on Twitter just days ago, now the nation’s tourism brand have signed a new £40m deal.
The Premier League season kicked off with a shock underdog victory, as the newly-promoted Bees stung Arsenal 2-0. Mikel Arteta’s side promptly received a merciless slating from all sides.
The sleeves of the north Londoners’ shirts have been occupied by Visit Rwanda since 2018 and have signed a four-year extension to their sponsorship deal.
The deal is reportedly set to cost £10million-per-year, according to Chris Wheatley, as the tourism brand put its weight behind the fallen giants.
Paul Kagame may have put doubt on the deal on Friday, with the Rwandan president launching a tirade against the team and ownership.
‘The game itself aside Arsenal and the fans don’t deserve to kind of get used to this… NO,’ Kagame wrote.
‘It’s been a struggle of about decades – ups and downs – more downs until this point.
‘Can’t we have a plan that really works?? One part to look at is how we deal in the market – players we buy to execute the plan. The touch-and-go mentality does not bring change.
‘We just must not excuse or Accept mediocrity. A team has to be built with a purpose to win win-win. So that when we lose… it was not to be expected!
‘I am sure we all know on whose shoulders the heaviest burden rests. I hope they know too or even accept it!’
Mikel Arteta and transfer chief Edua are already under pressure after match-day one of the Premier League season, which unfathomably suggested the club could continue their slide.
Arsenal finished eighth last season putting in nightmarishly similar performances to the one displaying on Friday night.
They’ll hope the return of key men Pierre Emerick-Aubameyang and Alexandre Lacazette will boost them, as Edu scrambles to bring-in Martin Odegaard after the midfielder’s six-month load last season.