Marketing Advisor

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people. In particular, we aim to make healthier food choices more desirable, more available, and more affordable. GAIN’s mission is to advance nutrition outcomes by improving consumption of nutritious and safe food for all people, especially those most vulnerable to malnutrition.
GAIN is starting a new office in Uganda to design and implement multiple programmes to improve quality of diets of the Bottom of Pyramid (BoP) population during 2023-2026. Because this population shows overreliance on starchy staples and does not consume enough nutritious foods. For example, vegetable consumption is just over half of the WHO recommended 200g per day per person and fruit consumption is just over a quarter of similar recommended levels.
Our initial focus is on motivating Ugandan consumers to improve the quality of their diets, initially through increasing consumption of vegetables. Improving desirability of vegetables is seen as key to achieving this goal, and this new role – Marketing Advisor – is expected to play the leading role in delivering this.