Next Media Services, a Ugandan multimedia conglomerate, announced the debut of NBS Sport, a new specialized sports broadcasting channel, on Wednesday.
NBS Sport will provide quality Ugandan sports content to viewers, based on the company’s distinctive live-action and coverage DNA, as well as conversation, magazine, and highlight shows.
The 24-hour-a-day TV channel is available in HD and SD on DStv, StarTimes, Free-To-Air, and exclusively on Afro Mobile. It begins operations with a game between the UPDF Tomahawks and the City Oilers from the National Basketball League.
“We’ve put together a platform where Ugandan sport can leave the back pages and minor portions of daily material because Ugandan sport now has a home,” Joseph Kigozi, Deputy Group CEO of Next Media and General Manager of the Ugandan Olympic Committee, stated.
Kigozi added, “Sport can be a source of income for all stakeholders. A dedicated channel like NBS Sport is a great start on that journey. We look forward to working with all involved to make this a success.”
With partnerships already secured with federations, including the Federation of Uganda Basketball Associations, Uganda Boxing Federation, Uganda Athletics Federation, Federation of Motorsports Clubs of Uganda, the Pool Association of Uganda, and Uganda Chess Federation, among so many others, NBS Sport viewers can count on premium sports content, along with access to programming covering international sports news, magazine and highlights shows.
“NBS Sport allows us to play in a unique gap for an audience across demographics that we didn’t already do with our existing brands,” Kin Kariisa, the Next Media Group CEO, said.
Kariisa then added, “With NBS Sport, we want to play as big as we always do – we fully understand the mantle to add the deserved great value sports needs in this country, and we are hopeful that with our job done well, sports policy in our country will be positively affected.”
The Deputy Speaker of the Parliament of Uganda, Rt. Hon. Thomas Tayebwa was the Guest of Honour at the NBS Sport launch event held at the Sheraton Kampala Hotel.
He was accompanied by, among others, the Minister of Information, Communications Technology and National Guidance, Dr. Chris Baryomunsi, and State Minister for Sports, Hon. Hamson Obua.
About NBS Sport
NBS Sport is Uganda’s only 24-hour sports television station, shaping the narrative through Live Coverage and analysis of sports current affairs, events, business, enter- tainment and more around the country and beyond.
NBS Sport is available on DStv Channel 377, StarTimes Channel 255, Free-To-Air Channel 34, and exclusively streamed via Afro Mobile.